Oum first studied architecture before turning to music and becoming a true builder of songs. Her foundations lie in the complex rhythms of Morocco; her structures are melodies of rare sensuality; her voice, both powerful and gentle, is the living material of her art.

Even as she draws on the languages of jazz, soul, and North African trance, Oum resists all categorization. Her music belongs to a singular artist—free and universal. A committed voice, she stands for freedom, the rights of women and minorities, and for an ecological and humanistic vision of the world. As a UNAIDS ambassador, she transforms her art into a space of resistance and sharing, where spirituality and poetry rise as vital forces.

With Dialddar (“homemade”), Oum makes a radical gesture: composing an album without string or wind instruments, relying solely on voice and percussion. A choice that is both a technical challenge and an artistic manifesto. Most of the percussion instruments were handcrafted in Marrakech. Their tuning, sensitive to fluctuations in temperature and humidity, makes each recording fragile, alive, and constantly evolving. It is precisely this organic dimension that Oum sought to preserve: a music that breathes, that escapes control, and finds its truth in the moment.